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Home Staging is Going Digital

To successfully sell a home, it is crucial for potential buyers to be able to visualize themselves living in the home. This can be especially difficult with an empty house or one filled with the personal belongings of the seller. For these reasons, real estate agents often recommend home staging.

Many studies reveal that staged homes sell faster and at a higher price than homes not staged. One survey, for example, yielded results which showed that 68% of staged homes sold for at least 9% more than nearby homes that had not been staged.

No longer limited to hiring someone to furnish and decorate your home for showings, home staging is going virtual. Virtual home staging, much like traditional staging, involves decorating a home to showcase its best features and appeal to a wide array of buyers. However, as the name implies, virtual staging happens in an entirely digital format and without using physical furniture, rugs or décor. A professional virtual stager will digitally insert furniture and decor in high-resolution photos to showcase an empty room’s full potential.

With the web now being where 50% of buyers find the homes they purchase, virtual staging is the quickest way to capture a buyer’s attention. While the software required for virtual staging often entails a cost, virtual staging is still much cheaper than hiring a professional to stage a home with physical furniture.

Additionally, virtual staging allows sellers to showcase rooms in a number of different ways that will best appeal to various types of buyers.


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